Terms of Service
My Persona — Effective April 7, 2026
Please Read Carefully
These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Black Halo, LLC ("Company," "we," "us," or "our") governing your access to and use of the My Persona platform (the "Platform"). By accessing or using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms.
1. Eligibility
You must be at least eighteen (18) years of age and legally capable of forming a binding contract under applicable law to access or use the Platform. By using the Platform, you represent and warrant that you satisfy all eligibility requirements set forth herein. The Company reserves the right to verify your eligibility at any time and to suspend or terminate access to any User who does not meet these requirements.
2. Description of Services
My Persona operates an online platform that facilitates the following activities:
- •Content creators may publish and monetize user-generated content ("UGC") through the Platform.
- •Brands and companies may engage content creators for sponsored collaborations and promotional partnerships.
- •Users may send voluntary monetary gratuities ("Tips") to creators in connection with published content.
The Company operates solely as a technology service provider and payment facilitator. The Company is not a party to any agreement entered into between Users, including but not limited to agreements between creators and brands. Nothing herein shall be construed as creating an employment, agency, partnership, or joint venture relationship between the Company and any User.
3. Account Registration and Security
Access to certain features of the Platform requires the creation of a registered account. In connection with your account registration, you agree to:
- •Provide accurate, current, and complete registration information.
- •Promptly update your information to ensure it remains accurate and complete at all times.
- •Maintain the strict confidentiality of your login credentials, including your username and password.
- •Immediately notify the Company of any unauthorized access to or use of your account.
You are solely and exclusively responsible for all activities conducted through your account, whether or not authorized by you. The Company shall not be liable for any loss or damage arising from unauthorized use of your account.
4. Payment Terms
4.1 Payment Processing
All financial transactions conducted on the Platform are processed through third-party payment processors, including but not limited to Stripe, Inc. By using the Platform, you agree to comply with all applicable terms and conditions imposed by such third-party payment processors, as amended from time to time.
4.2 Platform Fees
The Company may charge fees in connection with transactions conducted on the Platform. All applicable fees will be clearly disclosed to you prior to the completion of any transaction. The Company reserves the right to modify its fee structure upon reasonable notice to Users.
4.3 Creator Earnings and Payouts
Content creators may earn funds through the Platform via the following mechanisms:
- •Fan tips remitted voluntarily by other Users.
- •Compensation received in connection with brand collaboration agreements.
All payouts are subject to the following conditions:
- •Successful completion of applicable identity verification requirements.
- •Approval by the applicable payment processor(s).
- •Fraud prevention review and risk assessment procedures.
The Company expressly reserves the right to delay, withhold, or cancel any payout where necessary to comply with applicable legal, regulatory, or risk management obligations, or where the Company has a reasonable basis to suspect fraudulent activity.
4.4 No Refund Policy
Except as otherwise required by applicable law or as determined by the Company in its sole and absolute discretion, all transactions completed on the Platform are final and non-refundable. Users are encouraged to carefully review all transactions prior to completion.
4.5 Chargebacks and Payment Disputes
You agree not to initiate any chargeback or payment dispute that is not substantiated by a legitimate, good-faith claim. In the event of any unjustified chargeback, the Company reserves the right to:
- •Recover all funds associated with the disputed transaction, including any related fees and penalties.
- •Suspend or permanently terminate the account(s) of any User engaged in excessive or abusive dispute activity.
5. Acceptable Use Policy
You agree that you will not use the Platform, directly or indirectly, to:
- •Violate any applicable federal, state, local, or international law or regulation.
- •Infringe upon or misappropriate the intellectual property rights of any third party.
- •Engage in fraud, money laundering, identity theft, or any form of deceptive practice.
- •Transmit content that is harmful, abusive, threatening, harassing, defamatory, or otherwise objectionable.
- •Circumvent, disable, or otherwise interfere with payment systems, platform security mechanisms, or applicable fees.
The following categories of content are strictly prohibited on the Platform:
- •Content that is illegal under any applicable jurisdiction.
- •Non-consensual, exploitative, or coercive material of any kind.
- •Any content that involves, depicts, exploits, or is directed at minors in any capacity.
- •Content that is violent, hateful, discriminatory, or that promotes harm to any individual or group.
- •Any content or activity that violates the policies or terms of any applicable payment processor.
The Company reserves the right, in its sole and absolute discretion, to remove any content and to suspend or permanently terminate the account of any User who violates this Acceptable Use Policy, without prior notice and without liability to the User.
6. Content Rights and License
6.1 Ownership
Subject to the license granted herein, Users retain all ownership rights in and to the content they create and upload to the Platform. Nothing in these Terms shall be construed as a transfer of ownership of any User content to the Company.
6.2 License Grant to Company
By submitting, uploading, or otherwise making content available through the Platform, you hereby grant the Company a non-exclusive, worldwide, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, display, perform, and promote such content solely in connection with the operation and promotion of the Platform. This license terminates upon your removal of the applicable content from the Platform or upon termination of your account, except to the extent the Company has shared such content with third parties in accordance with these Terms.
6.3 Content Representations and Warranties
You represent and warrant that: (i) you own or have obtained all necessary rights, licenses, consents, and permissions with respect to any content you submit; (ii) your content does not and will not infringe, misappropriate, or violate any intellectual property right, privacy right, publicity right, or any other legal right of any third party; and (iii) your content complies with all applicable laws and regulations.
7. Third-Party Services
The Platform integrates with, and may rely upon, various third-party services, including but not limited to payment processing providers. The Company does not control, endorse, or assume responsibility for the performance, availability, policies, or conduct of any third-party service. Your use of any third-party service is at your own risk and is subject to that party's terms and conditions.
8. Disclaimers of Warranties
THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTY OF ANY KIND. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WITHOUT LIMITATION:
- •Any implied warranty of merchantability, fitness for a particular purpose, or non-infringement.
- •Any warranty that the Platform will be uninterrupted, error-free, or free of harmful components.
- •Any warranty regarding the accuracy, reliability, completeness, or timeliness of any content available through the Platform.
THE COMPANY DOES NOT GUARANTEE ANY SPECIFIC FINANCIAL OUTCOMES FOR ANY USER. PLATFORM AVAILABILITY, UPTIME, AND FINANCIAL RESULTS ARE NOT WARRANTED.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION:
- •Loss of profits, revenue, data, business opportunities, or goodwill.
- •Damages arising from your reliance on any content or information obtained through the Platform.
- •Any unauthorized access to or alteration of your account or content.
IN NO EVENT SHALL THE COMPANY'S AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PLATFORM EXCEED THE TOTAL AMOUNT PAID BY YOU TO THE COMPANY DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
10. Indemnification
You agree to indemnify, defend, and hold harmless the Company and its respective officers, directors, employees, agents, successors, and assigns from and against any and all claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:
- •Your access to or use of the Platform.
- •Any content you submit, upload, or transmit through the Platform.
- •Your violation of any provision of these Terms.
- •Your infringement of any third-party right, including any intellectual property right or privacy right.
- •Your violation of any applicable law or regulation.
The Company reserves the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate with our defense of such claims.
11. Termination
The Company reserves the right, in its sole and absolute discretion, to suspend or permanently terminate your access to the Platform at any time, with or without prior notice, for any reason, including but not limited to:
- •Any violation of these Terms.
- •Conduct that poses risk to the Company, its Users, or third parties.
- •Compliance with applicable law, regulation, or governmental request.
- •Risk management, fraud prevention, or legal obligations.
Upon termination, all rights and licenses granted to you under these Terms shall immediately cease. Provisions that by their nature should survive termination, including but not limited to ownership provisions, warranty disclaimers, indemnification, and limitations of liability, shall survive.
12. Compliance and Monitoring
The Company reserves the right, but assumes no obligation, to monitor activity on the Platform for purposes of fraud detection, regulatory compliance, and enforcement of these Terms. The Company further reserves the right to:
- •Review, retain, and disclose any transaction data or User content as required by applicable law or regulation.
- •Report any suspicious, illegal, or potentially harmful activity to appropriate regulatory or law enforcement authorities.
- •Cooperate with governmental and regulatory authorities in connection with any investigation concerning activity on the Platform.
13. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law principles or provisions.
You irrevocably agree that any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Platform shall be resolved exclusively in the state or federal courts of competent jurisdiction located within the State of Delaware. You hereby consent and submit to the exclusive personal jurisdiction and venue of such courts and waive any objection to the exercise of jurisdiction over you by such courts or to venue in such courts.
14. Modifications to Terms
The Company reserves the right to update, modify, or replace any portion of these Terms at any time in its sole discretion. When material changes are made, the Company will provide notice through the Platform or by other reasonable means. Your continued access to or use of the Platform following any modification constitutes your acceptance of the revised Terms. It is your responsibility to review these Terms periodically.
15. Contact Information
If you have any questions or concerns regarding these Terms, please contact the Company at:
By using the Platform, you acknowledge that you have read, understood, and agree to these Terms of Service.
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